Lead Intelligence Report
Kids Teeth SC — Qualified Lead & New Patient Analysis
March 1 – June 30, 2026 · 141 qualified leads reviewed individually against call transcripts, call summaries, and form submissions from WhatConverts.
March 1 – June 30, 2026 · 141 qualified leads reviewed individually against call transcripts, call summaries, and form submissions from WhatConverts.
Lead volume grew 63% from March (30) to June (49), but confirmed new patients did not follow: 18 → 23 → 9 → 19 by month. Nearly all of the "growth" arrived through two channels that are leaking: web form requests (27 leads, all in May–June, zero tracked outcomes) and phone calls that ended in a callback promise instead of a booking (not-booked calls climbed from 4 in April to 11 in June). Summer capacity compounds it — several new-patient requests could only be offered slots 2–5 months out, and one emergency was lost outright to a full schedule.
27 of 141 leads (19%) were "Appointment Request Form" submissions — every one arrived in May or June, and none has a recorded call-back, booking, or disposition. Even converting a quarter of them at the phone channel's NP rate would have added roughly 10–12 new patients in the two weakest months.
Ready-to-book parents — including two emergencies and a Medicaid foster placement who called twice — were told "the treatment coordinator will call you back" instead of being scheduled or given a held slot. None of these calls ended with a confirmed appointment.
The OON explanation is delivered accurately and politely, but callers consistently exit to "verify with my insurer / spouse" with nothing held and no follow-up commitment. One caller even canceled an existing NP appointment after discovering coverage gaps.
New-patient openings quoted on calls ranged from same-day (emergencies) to Aug 20 and Nov 12. One insurance-expiring emergency extraction was lost entirely to a full schedule. Long-dated bookings are also at elevated no-show/cancel risk.
When agents book, they book well: same-day emergency accommodation, sibling add-ons, complimentary under-18-month visits, and cancellation-list placement all show up repeatedly. 51 leads produced 69 booked patients — a 1.35 patients-per-converting-lead multiplier driven by multi-child families.
All 69 confirmed NPs originated from online sources tracked in WhatConverts.
| Source | Converting Leads | New Patients Booked |
|---|---|---|
| Google Organic | 26 | 30 |
| GBP / Maps | 13 | 23 |
| Google Ads (PPC) | 7 | 9 |
| Direct | 4 | 4 |
| Bing Organic | 1 | 3 |
| Total | 51 | 69 |
1 A "new patient" is a patient confirmed on the call as new to the practice (or booked into a new-patient appointment), with the booking completed during the call. One lead includes a 3-year reactivation the practice classifies as a new patient; one Friday booking was held pending an earlier emergency slot. 2 Overall booking rate counts any confirmed appointment (new or existing patient) against all 141 qualified leads; the phone-only rate (72 of 114) is shown for context since web forms have no recorded outcome.
51 leads · 69 new patients. Every row was verified against the call transcript; leads are identified by WhatConverts Lead ID and the last four digits of the caller's number only.
| Lead ID | Date | Source | Phone | # NPs | Call summary & outcome |
|---|---|---|---|---|---|
| 222818376 | 2026-03-02 | Bing Organic | …1527 | 3 | Family of three switching for proximity — all booked Wednesday 9:30 AM |
| 223964517 | 2026-03-09 | Direct | …6479 | 1 | 3-yr-old's first dental visit — booked March 25, noon |
| 224003900 | 2026-03-09 | Google Organic | …7783 | 2 | New-to-area family; 8-yr-old with discomfort + 5-yr-old — both booked at Park West |
| 224004559 | 2026-03-09 | Google Ads (PPC) | …8899 | 1 | 13-mo-old, complimentary first visit explained — booked March 11, 9:15 AM |
| 224330445 | 2026-03-11 | Google Ads (PPC) | …1099 | 1 | Canceled new-patient appointment recovered — rebooked March 24, 11:15 AM |
| 224570513 | 2026-03-12 | Google Organic | …4829 | 2 | Two children (one complimentary under-18-mo) — booked March 27, 10:30 AM |
| 225767530 | 2026-03-19 | Google Organic | …6543 | 1 | Nearly-2-yr-old first visit; heart murmur guidance given — booked April 14 |
| 226651367 | 2026-03-24 | Google Ads (PPC) | …4227 | 1 | Infant frenectomy evaluation w/ same-day treatment option — booked April 8 |
| 226976946 | 2026-03-26 | Google Ads (PPC) | …2139 | 2 | Two children switching after poor experience elsewhere — both booked April 1 |
| 227544575 | 2026-03-30 | Google Organic | …9581 | 1 | 4-yr-old whose previous dentist closed — booked April 13, 9:15 AM |
| 227632677 | 2026-03-30 | Google Organic | …1399 | 1 | First visit for 19-mo-old — booked April 27, 9:15 AM |
| 227743762 | 2026-03-31 | Google Organic | …3154 | 1 | Daughter's new patient appointment — booked April 16, 9:30 AM |
| 227791709 | 2026-03-31 | Direct | …2457 | 1 | First visit for 12-mo-old (existing family) — booked May 8, 9 AM |
| 228021256 | 2026-04-01 | Google Organic | …0444 | 1 | New patient visit for 1-yr-old (existing family) — booked April 29 |
| 228022658 | 2026-04-01 | Direct | …4996 | 1 | Lip-tie frenectomy for 17-mo-old; $498 quoted — booked next-day 11 AM |
| 228154646 | 2026-04-02 | Google Organic | …3177 | 1 | 3-yr-old new patient — booked, but first opening was Aug 20 (~4.5 months out) |
| 228630400 | 2026-04-06 | Google Organic | …5050 | 1 | TMJ evaluation per ENT recommendation — booked next-day 3:30 PM |
| 230017414 | 2026-04-13 | Google Organic | …5195 | 1 | Infant new patient visit — booked April 27, 10:15 AM |
| 230157338 | 2026-04-14 | Google Organic | …2757 | 1 | Son's first dental visit; complimentary under-18-mo benefit explained — booked April 22 |
| 230454590 | 2026-04-15 | GBP / Maps | …8911 | 4 | Four children scheduled for their initial new-patient appointments — May 26 (x2) + June 24 (x2) |
| 230720020 | 2026-04-16 | Google Ads (PPC) | …3219 | 1 | Referral for cavities + frenectomy — booked April 23, 11:15 AM |
| 231471550 | 2026-04-21 | Google Organic | …5838 | 2 | Two young brothers, new patient visits — booked April 29, 10:15 AM |
| 232059288 | 2026-04-24 | Google Organic | …1639 | 1 | 2-yr-old added alongside siblings' existing appointment — booked same slot |
| 232169298 | 2026-04-24 | Google Organic | …9518 | 1 | Newborn lip/tongue-tie consultation — booked April 30, 10 AM |
| 232431758 | 2026-04-27 | GBP / Maps | …5874 | 3 | Relocating family of five — three children booked (incl. back-to-back + complimentary infant visit) |
| 232442662 | 2026-04-27 | Google Organic | …6752 | 1 | New patient evaluation for 2.5-yr-old with cavities — booked Thursday 11 AM |
| 232450700 | 2026-04-27 | GBP / Maps | …0885 | 1 | Urgent: 13-yr-old with tooth pain — booked May 1, 10:15 AM |
| 232735601 | 2026-04-28 | Google Organic | …1708 | 1 | Daughter's first dental appointment — booked May 18, 9:15 AM |
| 232866808 | 2026-04-29 | GBP / Maps | …0474 | 1 | New patient visit for 2-yr-old (existing family) — booked June 4 |
| 232926907 | 2026-04-29 | Google Organic | …1746 | 1 | 3-yr-old with tooth pain; pricing/payment explained — booked Friday 11 AM |
| 233348651 | 2026-05-01 | Google Organic | …4904 | 1 | Post-braces cleaning, Medicaid confirmed — booked May 8, 11 AM |
| 233645004 | 2026-05-04 | Direct | …4384 | 1 | Grandparent booking visit for 3.5-yr-old with darkened front tooth; Medicaid confirmed — booked May 20 |
| 233717198 | 2026-05-04 | Google Organic | …7300 | 1 | Referral from another practice for 6-month checkup — booked Nov 9 |
| 233971090 | 2026-05-05 | GBP / Maps | …3306 | 1 | Age-one first dental visit — booked June 10, 11 AM |
| 235440423 | 2026-05-13 | GBP / Maps | …2323 | 1 | Emergency: broken crown with pain — booked next-morning; $111 exam explained |
| 235614235 | 2026-05-14 | GBP / Maps | …6679 | 2 | New patient visit for daughter + complimentary under-18-mo visit for son — booked same time May 20 |
| 236554094 | 2026-05-20 | Google Organic | …0632 | 1 | Child with 2 days of tooth pain — booked next-day 11:15 AM |
| 237962617 | 2026-05-28 | Google Organic | …9682 | 1 | Cleanings for two boys; one new to practice — booked June 22 |
| 238703509 | 2026-06-01 | Google Organic | …6027 | 1 | New patient appt for infant — booked June 3 |
| 239009896 | 2026-06-03 | GBP / Maps | …1676 | 1 | Suspected abscess while on vacation — booked same-day 11:15 AM |
| 240115726 | 2026-06-09 | GBP / Maps | …9700 | 1 | Sibling of existing patient, enamel concern — booked Thursday 8:30 AM |
| 240118388 | 2026-06-09 | GBP / Maps | …4328 | 2 | Two children, insurance pre-estimate arranged — booked Aug 5 (~2 months out) |
| 240341465 | 2026-06-10 | GBP / Maps | …8946 | 1 | New patient with anxiety + cracked baby tooth — Friday slot held; TC to pursue earlier emergency opening |
| 240812172 | 2026-06-12 | GBP / Maps | …5287 | 1 | Newly adopted child with significant dental needs — booked July 1 + placed on cancellation list |
| 241922278 | 2026-06-18 | GBP / Maps | …5417 | 4 | Family of four new patients, Aetna questions answered — 2 booked July 9 + 2 booked July 30 |
| 242030241 | 2026-06-18 | Google Organic | …0580 | 2 | Returning family: one child new + one 3-yr reactivation (reset as NP) — back-to-back July 7 |
| 242505447 | 2026-06-22 | Google Organic | …0449 | 1 | Vacationing family, loose crown/space maintainer causing pain — booked next-day 11 AM |
| 242508471 | 2026-06-22 | Google Ads (PPC) | …6562 | 2 | Two children transferring from another practice — booked, but first opening was Nov 12 (~5 months out) |
| 242784552 | 2026-06-23 | Google Organic | …8183 | 1 | Daughter's first dental visit — insurance verified, booked July 10, 9:15 AM |
| 243869519 | 2026-06-29 | Google Organic | …9284 | 1 | Cleanings for two sons (one new to practice) — back-to-back appts booked July 16 |
| 244064617 | 2026-06-30 | Google Ads (PPC) | …2708 | 1 | PPC call: first visit for 17-mo-old with spot on new molar — booked same-day 2:45 PM |
21 additional calls booked appointments for existing patients or patients whose new/existing status wasn't stated on the call — these count toward the overall booking rate but are excluded from NP totals to keep the new-patient figure conservative and transcript-confirmed.
29 bookable calls ended without an appointment, plus 2 cancellations and 2 dropped calls. Each is tagged with the primary reason the booking didn't happen.
Every web lead in the period was an "Appointment Request Form" submission (all May–June, largely Google organic and direct traffic). The tracking data shows no call-back, booking, or disposition for any of them, so for this analysis they are treated as unconverted — and as the single largest recoverable gap in the funnel.
| Lead ID | Date | Source | Phone | Friction Type | What happened |
|---|---|---|---|---|---|
| 222829138 | 2026-03-02 | Bing Organic | …1527 | Cancellation | New-patient appointment canceled — family booked with a competitor first |
| 223033813 | 2026-03-03 | Google Ads (PPC) | …0888 | Callback dependency | Foster parent, Medicaid confirmed; all info taken but booking deferred to TC callback |
| 223187065 | 2026-03-04 | Google Ads (PPC) | …0888 | Records / referral gate | Same foster family, day 2 — still unbooked; prior X-rays required before treatment, another TC callback promised |
| 223415783 | 2026-03-05 | Google Organic | …6326 | Insurance (OON) hesitation | 14-mo first visit (complimentary!); caller wanted to confirm OON coverage with spouse — no online booking option |
| 224035668 | 2026-03-09 | Google Organic | …7169 | Dropped call | First-visit inquiry lost to audio failure at 47 seconds — caller could not be heard |
| 224746366 | 2026-03-13 | Google Organic | …6315 | Insurance (OON) hesitation | New patient intro visit requested; caller left to verify insurance and call back |
| 225116234 | 2026-03-16 | Site Referral | …4419 | Callback dependency | Second-opinion request (extractions/crowns quoted elsewhere); TC in meeting, callback window noted |
| 225807201 | 2026-03-19 | Google Ads (PPC) | …6366 | Records / referral gate | Ortho-recommended visit; paperwork + prior-office records release required before any booking |
| 226339381 | 2026-03-23 | Google Ads (PPC) | …4251 | Insurance (OON) hesitation | BCBS network inquiry; OON explanation + website referral, no booking attempt |
| 227183958 | 2026-03-27 | Google Organic | …6833 | Dropped call | New-patient call disconnected at 24 seconds mid-intake — no evidence of reconnect |
| 228024969 | 2026-04-01 | Google Organic | …0639 | Insurance (OON) hesitation | Extraction for "shark teeth"; MetLife pre-estimate to be researched before scheduling |
| 230387299 | 2026-04-15 | Google Organic | …4258 | Insurance (OON) hesitation | Network status inquiry; referred to website, no ask for the booking |
| 231483613 | 2026-04-21 | ChatGPT | …2576 | Callback dependency | Tongue/lip-tie inquiry (found via ChatGPT); info collected, TC follow-up promised — no booking |
| 231900112 | 2026-04-23 | Google Organic | …5287 | Treatment preference mismatch | Tooth-colored crown request; practice recommends stainless steel — mismatch with parent preference |
| 232067302 | 2026-04-24 | Google Organic | …5838 | Cancellation | New-patient appointment canceled after discovering inadequate insurance coverage; cash options offered |
| 234862919 | 2026-05-11 | Bing Organic | …2977 | Callback dependency | OON insurance + pricing discussed at length; ended with TC callback promise rather than booking |
| 236783501 | 2026-05-21 | Google Organic | …5542 | Records / referral gate | Laser eruption procedure; missing referral to be chased before callback |
| 236837826 | 2026-05-21 | Google Organic | …1374 | Records / referral gate | Frenectomy pre-Invisalign; booking gated on obtaining orthodontist referral |
| 237782868 | 2026-05-27 | GBP / Maps | …0696 | Callback dependency | Child needs fillings/extractions; two-appt process explained, booking left to TC callback |
| 238029222 | 2026-05-28 | Google Organic | …7437 | No availability | Emergency extraction before insurance expired next day — zero openings, offer to notify only |
| 238043159 | 2026-05-28 | Direct | …5821 | Price sensitivity | Cleaning price quoted w/ discount + financing; no availability offered or close attempted |
| 238156257 | 2026-05-29 | GBP / Maps | …0492 | Callback dependency | Emergency abscess for visiting grandchild; deferred to TC callback instead of booking |
| 238649098 | 2026-06-01 | Google Organic | …5336 | Records / referral gate | Ortho-directed extractions; referral from orthodontist required first, TC to follow up |
| 239057282 | 2026-06-03 | DuckDuckGo | …3451 | Callback dependency | Infant frenectomy inquiry; TC to follow up with scheduling and pricing — no booking |
| 239087315 | 2026-06-03 | Direct | …8569 | Price sensitivity | Detailed first-visit pricing quoted ($221–$275); July availability mentioned — caller to call back |
| 239328178 | 2026-06-04 | GBP / Maps | …0016 | Insurance (OON) hesitation | Transfer inquiry for two kids; told ~2-month wait for paired appts — decided to wait |
| 239867898 | 2026-06-08 | Google Ads (PPC) | …4020 | Insurance (OON) hesitation | Two kids ready to book; OON status prompted caller to verify with insurer first — offered slots not held |
| 240200497 | 2026-06-09 | Google Ads (PPC) | …6191 | Callback dependency | Two kids to schedule; caller told TC would call back after 2 PM — no booking attempted on call |
| 240471061 | 2026-06-10 | Google Organic | …5151 | Price sensitivity | Referred patient w/ 2 cavities; agent could not quote crown price — caller to call back |
| 241181109 | 2026-06-15 | Google Organic | …9894 | Callback dependency | Swollen gum concern; info collected but booking deferred to TC callback |
| 241215304 | 2026-06-15 | GBP / Maps | …8408 | Insurance (OON) hesitation | Aetna filing explained; agent attempted close but caller deferred to check schedule |
| 241308179 | 2026-06-15 | GBP / Maps | …3817 | Callback dependency | New-to-area family, child in pain; OON insurance explained, then handed to treatment coordinator for callback — no appt secured on call |
| 243836248 | 2026-06-29 | Google Organic | …3375 | Price sensitivity | Cavity treatment pricing request; eval-first policy explained, records via email requested |
Three calls were appropriately resolved by advice or photo review rather than an immediate appointment.
| Lead ID | Date | Source | Phone | Type | What happened |
|---|---|---|---|---|---|
| 230879092 | 2026-04-17 | GBP / Maps | …4462 | Phone triage / photo review | Chipped front tooth, no pain; photo requested for TC to work patient into schedule |
| 240873658 | 2026-06-12 | Google Organic | …6740 | Phone triage / photo review | Chipped toddler tooth; photo-to-doctor triage arranged in lieu of booking |
| 242768733 | 2026-06-23 | Google Ads (PPC) | …6908 | Phone triage / photo review | PPC call: toddler tongue injury; hygienist advice given — resolved without visit |
Six further calls were administrative (provider coordination, records requests, appointment confirmations, an email correction) and are excluded from conversion math as non-opportunities.
Prepared by DentalScapes for Kids Teeth SC · Data: WhatConverts export, Mar 1 – Jun 30, 2026 · This report contains no patient-identifying information; leads are referenced by WhatConverts Lead ID and partial phone number only.